earthy and the West Coast Tour

This Friday, my partner Brooks Bash and I will be standing at the Canadian border, ready to begin a 1500-mile relay, cycling and running down the west coast.

Our plan is to stop at local gyms, shops and trailheads to share our love for movement and mushrooms.

This is our grassroots launch plan for earthy, but let me rewind to how we got here and why.

Mushrooms’ powerful health benefits have been used in Eastern traditions for thousands of years, and only now are being re-discovered by the rest of the world.

The supplement industry saw this trend jumped in to capture market share.

But with low quality ingredients, hidden artificial sweeteners, toxic contaminants and other microbiome-disruptors, Big Supp* is letting health-conscious consumers down.

earthy is not a typical supplement company. We are the “anti-supplement supplement company”- we recognize supplements are not a health insurance policy, nor a replacement for REAL FOOD.

Everything we do ladders up towards the mission to empower people to own their health journey. Each individual has a unique health journey, but one thing remains the same, nobody is going to maintain your health except you.

You’re responsible for what you put in your body, from the food you eat to the information you consume.

Our first product is called earthy Energy, the ultimate adaptogen energy mix. With intentionally-selected ingredients at effective dose rates, traceable to the farm level, earthy energy is differentiated from anything else on the market today. Grown up hot chocolate designed for sustained, focused energy.

earthy Energy is proof that complete ingredient transparency is possible.

It’s not easy- we called 30 beetroot suppliers and only 3 could tell us where they get their beets. Of those, only 1 would let us share that information with our customers.

So why go to such an extreme to get our message out there?

We had had enough of sitting behind the computer screens and we wanted to prove the power of our products and start building our tribe before we launch.

We will be writing more and sharing updates as we hit the pavement later this week! Go to liveearthy.co and sign up for the email newsletter there.

Come run a mile with us or join us at one of the move and recover events when we come through your city.

Last, I appreciate you for being so supportive over the years. Please reach out if you’d like a sample.